Apple Hits All Time High On Services, ASPs, Stellar Guidance

Apple Hits All Time High On Services, ASPs, Stellar Guidance
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When we wrote our preview of AAPL earnings, we said they could be a trade-off between iPhone sales on one hand, and the company service revenues as well as broader revenue picture, and sure enough that's precisely what happened.

In the third fiscal quarter, Apple sold 41.3MM iPhones, up from 41.0MM a year ago, but missing analyst estimates of 41.6MM, with disappointing unit sales for iPads and Macs as well, but because it beat on the bottom and top line, reporting Q3 EPS of $2.34, vs Exp. $2.18 on revenue of $53.3BN, up 17% Y/Y and also beating expectations of $52.4BN, while providing Q4 revenue guidance that was well above analyst estimates, the stock jumped over 3% after hours.

As some had expected, Apple product sales missed on every metric:

  • Q3 iPhone sales 41.3MM, vs Exp. 41.6MM
  • Q3 iPad sales 11.6MM, vs Exp. 11.7MM
  • Q3 Mac sales 3.7MM, vs Exp. 4.3MM, the lowest since Q3 2010

A clearer breakdown of iPhone sales in Q3, shows that after peaking in 2015, Apple may have hit a bit of a peak (via Jon Erlichman):

  • Q3 2018: 41.3 million
  • Q3 2017: 41.0 million
  • Q3 2016: 40.4 million
  • Q3 2015: 47.5 million
  • Q3 2014: 35.2 million
  • Q3 2013: 31.2 million
  • Q3 2012: 26.0 million
  • Q3 2011: 20.3 million
  • Q3 2010: 8.4 million
  • Q3 2009: 5.2 million
  • Q3 2008: 717 thousand

And yet, despite stagnant iPhone growth, the ....

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